Horticulture, forestation and urban space represent a triptych of thriving sectors for Italy. According to ISTAT (the Italian National Institute of Statistics), the country boasted a relevant added value of 38.4 billion euros in 2022 (ranking second in the EU-27, after France) and the third highest value of agricultural production in the EU-27 (72.4 billion euros, +18.2% vs 2021).

The next steps to take are closely related to structural and long-term governmental measures, aimed to improve the energy transition strategies. Those hot topics will be on stage at Flormart – The Green Italy, the international exhibition of horticulture, green space and landscaping. Held in its historical venue (Padua, Northern-Eastern Italy) from 20th to 22nd September, the show will host more than 4,000 professional visitors from garden centers, importers and distributors from all over the world.

“The Green Italy”

For the second year in a row, the trade show is organized by Fiere di Parma (who boasts a solid multidisciplinary experience in the promotion and internationalization of typical productions) and offers two different targeted incoming programs: Flormart Buyers Program and Flormart Experience (exclusively focused on Italy).

Both are developed in collaboration with the Italian Trade Agency and thanks to the support of major national and international industry associations. 150 selected

professionals from the goal markets of Europe, Africa and the Middle East will enjoy a unique, intensive comprehensive business experience aimed to globally raise the awareness about the relevance of Italian horticulture as a typical expression of the Made in Italy production.

The sectors involved

The internationality embodies a truly valuable commercial and promotional asset for the exhibitors, proceeding from several departments of the green sector: greenhouses and horticulture, cultivation techniques, but also architecture and landscaping and an extensive selection of innovative start-ups.

The events

A rich event program will accompany the visitors throughout the prevalent issues of the sector, including the climate transition on the urban landscape and the European top experiences in the planning and design of the newfound concept of green city, not to mention the modern role of garden centers and the best practices in the field.

With a variety of seminars on different topics, fronted by several industry professionals and experts, Flormart aims to introduce the visitors to a new paradigm of “Green Italy” in order to definitely bring the national skills and excellences to a new higher, global level.

The event will be held this year from 20 – 22 September.